Depending on who you are (i.e. introvert or extravert), what your experience is, who you want to work with, where you live, etc., you're going to find several marketing strategies more powerful than others. But in general terms, in descending order, here are some of the strategies that work the best for the hundreds of coaches I have known. Note - The strategies that involve you actually connecting with people, so that they can get to know you, appreciate you, and trust you, are generally the most effective.
- Directly contacting prospects, 1 to 1, in person, by phone, by email.
- Referrals, from your contacts and clients and other coaches.
- Going to networking events - clubs, associations, etc.
- Creating a referral network with complementary professionals, physical trainers, accountants, lawyers, massage therapists, etc.
- Mini workshops - 1 to 2 hour mini group sessions with targeted groups.
- Teleclasses.
- Web site marketing.
- Public speaking.
- Article writing / on-line communities / publicity.
- Trade shows.
- General advertising in targeted periodicals.
To Your Continued Success,Ebony Curry
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